Pat Findros

October 9, 2011

Pat Findros is a personal illustration project of mine, which is named after the path finder tool in illustrator.

Find me on other networks:

Bookmark and Share

Subscribe to The Wonderland by Email


For my graduation project, I chose to challenge myself by designing the corporate identity of an imaginary brand. Building the concept; defining the target audience; shaping the soul, the character and the appeal of the brand accordingly.

I was influenced by the various products which are sold in vending-machines in Japan. These machines are positioned in critical locations to aid the customers in their time of need. I was thrilled by the notions of self-service and user-friendliness; for they enabled us to eliminate the middle-man (the salesmen) and cross out any external factors (such as; the location and the design of the shop, the music playing withing the shop etc.) to smooth out any problems one might face at the purchase points.

I decided that the corporate identity of this brand should mimic fast-food culture in textile, provide an alternative to the existing system and communicate efficiency and practicality. The ultimate purposes of this shoe brand are; to make the customer feel comfortable wearing it to a club, easily hop on-off public transportation, change into them while driving the car, slip one on and go shopping, secure their feet with comfort on long distance traveling and provide an alternative to the shoe that you left the house with in the morning.

After building the concept and defining the target audience, I focused upon other aspects of my project. The vending machine was going to contain 6 different shoe sizes (for both men & women) with 7 different colors for each shoe size. The shoes had to be folded in half in order to fit into the package and into the rows of the vending machine. Therefore the shoes had to be designed in a way that enables it to be folded in half. With this in mind, I decided to name my brand Pabucuyarım; for ‘yarım’ means ‘half’ in Turkish and the name itself is mentioned playfully in a Turkish riddle for children.

Below, you can view the step-by-step evolution of the design process.

You can view the finalized version on Behance.


Bookmark and Share

Subscribe to The Wonderland by Email

Yahşibey Design Workshop

September 2, 2010

So this is where I’ve been for a week. I attended the 25th Yahşibey Design Workshop as one of the selected graphic designers. Yay! It was totally awesome.
We were given a brief to examine the invisible layers of Yahşibey village. You can see what we have produced here. Be sure to check out my hybrid solutions project 😉

Here are some photos that I’ve taken there with a disposable camera which was loaded a film that has expired on 2006. Don’t get us wrong though, these are just brief moments we spent by the pool. The rest was all blood, sweat and tears believe me! 🙂 It was so worth it.

Bookmark and Share

Subscribe to The Wonderland by Email

Ersinhan Ersin

June 7, 2010

some of the most creative graphic design works that I’ve come across lately.

“Ersinhan was born in Sakarya in 1984. He began studying Visual Communication Design at Gazi University in 2006. Whilst working professionally in various sectors of design, he also produces video, animation, visual placement and performance work on the side. Having won several awards both locally and internationally, Ersinhan’s work has also been exhibited in various collective exhibitions in Italy, Holland, Belgium and China.”








original source: &

awesome logos of 2009

April 12, 2010

creative usage of the negative-positive space relationship.




















Sean Freeman

April 11, 2010

Sean Freeman is an illustrator and typographer who has just joined the roster of the New York rep agency, Levine/Leavitt. He has come up with several innovative typographic designs and I like this one in particular.

Vanessa Lam

March 16, 2010

Check out her graphic design works.

Bookmark and Share

Subscribe to The Wonderland by Email


February 9, 2010

Strange New World image 1

Strange New World image 3

Omo/The Chap 7" image 1

Print image 1

The Chap – Mega Breakfast image 1

LoAF – 01–12 image 1

Very ELLE image 1

Very ELLE image 4

Very ELLE image 5

Very ELLE image 6

Very ELLE image 9

Very ELLE image 12

The Economist 07 image 1

The Economist 07 image 2

Bookmark and Share

Subscribe to The Wonderland by Email