For my graduation project, I chose to challenge myself by designing the corporate identity of an imaginary brand. Building the concept; defining the target audience; shaping the soul, the character and the appeal of the brand accordingly.

I was influenced by the various products which are sold in vending-machines in Japan. These machines are positioned in critical locations to aid the customers in their time of need. I was thrilled by the notions of self-service and user-friendliness; for they enabled us to eliminate the middle-man (the salesmen) and cross out any external factors (such as; the location and the design of the shop, the music playing withing the shop etc.) to smooth out any problems one might face at the purchase points.

I decided that the corporate identity of this brand should mimic fast-food culture in textile, provide an alternative to the existing system and communicate efficiency and practicality. The ultimate purposes of this shoe brand are; to make the customer feel comfortable wearing it to a club, easily hop on-off public transportation, change into them while driving the car, slip one on and go shopping, secure their feet with comfort on long distance traveling and provide an alternative to the shoe that you left the house with in the morning.

After building the concept and defining the target audience, I focused upon other aspects of my project. The vending machine was going to contain 6 different shoe sizes (for both men & women) with 7 different colors for each shoe size. The shoes had to be folded in half in order to fit into the package and into the rows of the vending machine. Therefore the shoes had to be designed in a way that enables it to be folded in half. With this in mind, I decided to name my brand Pabucuyarım; for ‘yarım’ means ‘half’ in Turkish and the name itself is mentioned playfully in a Turkish riddle for children.

Below, you can view the step-by-step evolution of the design process.

You can view the finalized version on Behance.

Enjoy!

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Will & Jamie’s

January 12, 2010

Cool corporate design for Will and Jamie’s by Designers Anonymous.

Will & Jamie’s

Project: Brand identity
Deliverables: Logotype, packaging, stationery, advertising, website

Describing the partnership of two dairy farmers, who produce their own fresh yoghurt drinks in Pembrokeshire, Wales.

Logotype

Will Prichard and Jamie Adams conducted market research to see how people reacted to their product.

The overwhelming feedback from consumers was that they loved the story of the two dairy farmers behind the delicious yoghurt drink. From this research we created a number of names including, quite simply ‘Will & Jamie’s’, this became the chosen brand name.

Cow icon

With the name in mind, we created a pantomime cow to establish the nature of their product and
Will & Jamie’s partnership.

Roundel

We created this version was created for use on the packaging for Will & Jamie’s Fresh Yoghurt Drinks.

Lettering detail

The lettering was hand re-drawn to fit the curved edges of the roundel. The droplet and udder colours related to the flavour of the drink. Seasonal Fruits (pink colour featured) became the hero colour for the main logo.

Packaging

The colour palatte on the packaging was kept deliberately simple to keep production costs to a minimum. The black roundel plus a simple colour code for the flavour variant, which is featured in the pantomime cows udder.

Packaging detail

On the back of the bottle Will & Jamie are out of costume, there is also a short story of the products origin.

Stationery

To add provenance to the brand, we commissioned propmakers to make a bespoke pantomime cow costume. A photoshoot was organised at their farms in Pembrokeshire, and the farmers were shot in different positions and situations to express a variety of messages. E.g. The cow curtsie’s for the complement slip.

Pantomime costume

We worked closely with an experienced prop-maker to create the costume from a series of sketches of the logo from different angles. It took 2 weeks to complete. Unlike Will & Jamie, we were a bit too tall for the costume, so we looked more like a panto horse!

Advertising

A series of ads featuring the cow.

Website

We have film footage and a series of photographic stills of the cow running towards the gate to greet you when you visit this website (This will be added to the homepage in the near future).

To see the website, visit willandjamies.co.uk

Will & Jamie taking a break.

Van livery

The cow icon was re-drawn to make it appear shivering against the chiller delivery van.

Umbrella

Promotional umbrella give-aways featured the cow icon laying down looking ominously at the sky… Cows always seem know when it’s about to rain!

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Chocoiste by Wonderwall

January 10, 2010

chocoiste-1

The Godiva Chocoiste store in Tokyo, Japan looks as delicious as the chocolates that are sold inside it. Japanese interior design firm Wonderwall designed the walls and ceiling to look like they’re made of out melting chocolate. Visitors will have the urge to take a bite out of the walls before they take a look at the products that they can eat.

chocoiste-2

chocoiste-3

chocoiste-4

chocoiste-5

Photos by Kozo Takayama.

http://www.wonder-wall.com

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Cool brand identity for Creative Thread by Designers Anonymous.

Project: Corporate Identity
Deliverables: Logotype, stationery, marketing materials

Combining creativity with traditional methods, for a costume, prop & interior decor company.

Logo

Based on a classic cotton bobbin, but with a little piece of ‘creative’ pink thread. The pink thread is used to illustrate different messages across brand applications.

Business card

The business card featured the cotton-bobbin, the pink thread spelled out a simple greeting.

Launch party invite

Where possible the Creative Thread cotton bobbin replaced a circular element within the illustration, on this occasion it was a cherry on a cake (literally).

Carrier bag

The thread is printed on the bag, giving the illusion that the handle is made from the same piece of thread.

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very playful brand identity.  has put a smile on my face.

The Benchmarks Awards are designed to set a standard in the recognition of excellence in brand communications. All Benchmarks entrants are asked to demonstrate how their branding programmes or campaigns work across a variety of different communication platforms. While a single example of brilliance cannot win a Benchmark, a strong strategic concept, which can be shown to work effectively in a variety of areas, will be a lively contender within its category.

The 2009 Awards brought some interesting results, not least this category winner by The Partners.

Eagle Clean logo design

Eagle Clean is a small London cleaning company which needed an identity that would engage prospective clients such as offices, restaurants, bars and clubs in a particularly uninspiring sector.

Eagle Clean stationery design

Eagle Clean signage design

The Partners used Eagle Clean’s rubber gloves to develop a playful graphic device on signage and uniforms. The logo comes to life online as the gloves clean the screen, making it spotless to the viewer.

Eagle Clean website design
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UEFA EURO2012 LOGO

December 25, 2009

The Union of European Football Associations has been around since 1954. It is comprised of 53 European associations and is headquartered in Nyon, Switzerland. Almost always referred to by its acronym UEFA, it organizes several national and club-level competitions across Europe. The largest of six continental confederations of the French Swiss organization FIFA (Federation Internationale de Football Association), UEFA is also the wealthiest and most influential over the game of football. Since 1960, UEFA has held one of their Pan European competitions, the UEFA European Football Championship, every four years in member countries. In 2000, for the first time, the tournament was held by two neighboring countries, Netherlands and Belgium. The trend stayed and the last competition in 2008 was in Austria and Switzerland. In 2012, the games will be held by neighbors Poland and Ukraine. A first for Central and Eastern Europe.

Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament – one of the world’s biggest sporting events – by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from ‘wycinanka’, the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.

EURO bloom
The ‘bloom’ logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.”

The official logo and slogan, “Creating History Together”, for UEFA EURO 2012™ was revealed earlier this week in Ukraine. According to UEFA, “the purpose of the logo is to give UEFA EURO 2012™ a distinct personality…”. They also mention that the visual identity should have easy recall and cultural references. They plan on promoting this “[…] as one of the world’s biggest sporting events. This event is really important for UEFA and the host nations.

“The Gravity Fighting Portuguese firm Brandia Central created the identity. I contacted Brandia Central to get more images of the brand extension but there was no response from them. Their video, above, shows the thought process behind the development of the identity as well as how they plan on using the visuals — standard stuff. At 0:25 in the video (and the images above) you can see the forms that represent a cultural reference — Wycinanki patterns, common to Poland and Ukraine. Vaguely similar to Origami, it is a decorative art-form that consists of cutting and folding brightly colored pieces of paper. Very interesting. The logo, deemed “EURO bloom,” is made up of a floral motif with a football in the centre. Other features of the identity have been attributed to the native flora and fauna. The stem of the flower is meant to symbolize the structural aspect of the competition.”

“In my opinion, the UEFA EURO 2012™ logo is much softer and emotional in feel compared to the logo from 2008. That, it seems, was the intention. Even though, like Wycinanki, the forms contain bright and highly saturated colors, culturally, it doesn’t drive the ball deep enough into the net. They should have left those edges straight — as seen in traditional Wycinanki. It completely misses the net as far as capturing the spirit and energy of football. It seems heavily catered to multimedia — some 8 billion viewers in all followed UEFA EURO 2004™ on TV (source, PDF) — with its glossy and glowing finish. It has a heavy consumer appeal (perhaps UEFA are looking to cash in on sales of official merchandise). I did like the fact that they incorporated the national colors of both nations in the logo. Overall, the logo is very well executed with questionable typographic treatment — why is the “R” trying to lob the “O”?

Moral of the story: it is always better to kick around a great concept that has been terribly executed rather than driving a beautifully executed logo without legs. Concept gets Red Card. Execution Scores.”

via BrandNew

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