Some Great Ads
May 15, 2010
Made Me Laugh
February 21, 2010
Light Animations
February 20, 2010
London based animation firm Sweet World did some neat light animations for the recent rebranding of Virgin Media’s channel Filmflex. Check out some of their work here.
Arrels Fundacio: Street, Bench, Bank
January 21, 2010
“For many people in Barcelona this is their home. Give Barcelona a roof. arrelsfoundation.org.”
Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Published: January 2010
Illegal Advertising
January 21, 2010
I discovered this through a friend’s tweet. Lots of hilarious stuff!
Caribú Bitter: Poison, Canari
January 20, 2010
“The dark side of sweetness.”
Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009
Clean it up
January 8, 2010
Philip Rostron: Novartis / Gas-X
December 25, 2009
Text: Relieves Embarrassment
Comment: Gas-X understands that when you suffer from gas it can be uncomfortable.
Agency: Saatchi & Saatchi, Toronto / Client: Novartis
Photographer: Philip Rostron
Lucky Strike
December 24, 2009
“While the change of Lucky Strike Silver happened back in April, I only noticed it this week on shelf. What caught my eye? The simple but visually arresting vignette passing through the blue, which just goes to show that design nuance can have great impact. The picture above was from the re-branding’s introduction, making clever use of the cellophane overlay. In retrospect, while one admires the brand’s original belief that the icon should always be red, and the name could manage the varianting, the new design loses non of the brand’s power, but is a darn site clearer.
In pure design terms the pack architecture is a classic, and colour change was key to its iconic status. Legend has it that designer Raymond Lowey told the client he could double the pack’s impact and save them money. He achieved this by the simple measure of taking away the green ink (which was also seen as a patriotic gesture saving materials for WW2). Little things can make a big difference, which takes me back to the observation about the vignette.”
