Creative Thread Brand Identity

January 9, 2010

Cool brand identity for Creative Thread by Designers Anonymous.

Project: Corporate Identity
Deliverables: Logotype, stationery, marketing materials

Combining creativity with traditional methods, for a costume, prop & interior decor company.


Based on a classic cotton bobbin, but with a little piece of ‘creative’ pink thread. The pink thread is used to illustrate different messages across brand applications.

Business card

The business card featured the cotton-bobbin, the pink thread spelled out a simple greeting.

Launch party invite

Where possible the Creative Thread cotton bobbin replaced a circular element within the illustration, on this occasion it was a cherry on a cake (literally).

Carrier bag

The thread is printed on the bag, giving the illusion that the handle is made from the same piece of thread.

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