Cardon Copy

December 6, 2009

Obviously, somebody had to do this!
Just imagine if every piece of trash is revised by a designer like this one.
I like the idea, i like the project.
Have a look at his work and be sure to visit his website.

About Cardon Copy

“CARDON COPY, TAKES THE VERNACULAR OF SELF-DISTRIBUTED FLIERS AND TEAR-OFFS WE HAVE ALL SEEN IN OUR NEIGHBORHOODS. IT INVOLVES HIJACKING THESE UNCONSIDERED FLIERS AND REDESIGNING THEM, OVER POWERING THEIR MESSAGE WITH A NEW VISUAL LANGUAGE. I THEN REPLACE THE ORIGINAL WITH THE REDESIGN IN ITS AUTHENTIC ENVIRONMENT.”

1)Original Version

1)Revised Version

2)Original Version

2)Revised Version

3)Original Version

3)Revised Version

4)Original Version

4)Revised Version

5)Original Version

5)Revised Version

6)Original Version

6)Revised Version

7)Original Version

7)Revised Version

Bookmark and Share

Subscribe to The Wonderland by Email

Advertisements

8 Responses to “Cardon Copy”

  1. kdot said

    well actually, dyst is right.. I can read FEBURARY rather than FEBRUARY

  2. John F. said

    Hmm… I’ve been in advertising and publishing now for 18 years and exclusively a designer for some years prior to that. I still do a lot of my own design. And I’ve been a graphic artist all my life (I’m 43 now).

    It’s clear that this designer is talented with design software and, in some ways, an interesting visual sense. And this is a very cool idea, in general.

    However, the great flaw of most of these is that he’s rendered them unreadable. And that’s contrary to the purpose of the ads. It doesn’t matter how cool they look… if you can’t tell what they’re hawking in a glance, the point is lost.

    (One example: Almost never is a it a good idea to put graphics under text when you want someone to be able to read it immediately.)

    • Hi, thanks for leaving a comment. It’s great to hear what people think; especially from someone as experienced as you are. I was overwhelmed by the “Cardon Copy” project since I’d rather have a designed poster than a piece of paper with someone’s scribbling on it.

      However, how great the idea may be, I agree that he has rendering several of them unreadable by placing red text on blue text (hiding 10dollar/hour serving price of the cleaning lady)or with other ways. Though the artist expresses one of his aims as helping to promote/sell the service/product; in some cases he may have done the contrary.

      The message should be understandable in a glance if the billboard/poster is placed on a highway or a street. However I believe that may change too in other cases such as ads in a bar toilet etc. 🙂

  3. jose said

    I can hardly read any of those designs.

  4. Dyst said

    They are all lovely and I hate to be picky but February is spelt wrong in the last one…

    • Hi, thanks for the comment. I’m glad you liked the post! I think it’s not spelt wrong, there’s a pretty thin ‘r’ between the ‘b’ and the ‘u’; though hard to notice because of the font size.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: