May 14, 2009
Rodchenko (1891-1956) was a Russian artist, sculptor, photographer and graphic designer. Malevich, when commenting on Rodchenko’s work, has used the term “constructivism”; meaning that the idea of “art for art’s sake” was rejected in favour of art as a practice directed towards social purposes.
Rodchenko’s photography included analytical documentary photo series, mainly aiming to shock and postpone recognition of the subject matter. He eliminated all unnecessary detail in all fields of his work and favoured diagonal compositions.
Rodchenko’s Graphic Design
Aleksander Rodchenko’s graphic design is believed to be the root of 20th century graphic design. His most influencial works are his editorial design works for magazines rather than his advertising works.