Ad for The Guardian

April 24, 2009


Ad for the UK newspaper The Guardian.

The Fresher is a supplment for University students included within the pages of The Guardian pages every year. This advertisement is representative if a student’s lifestyle—flat sharing and the endless stack of dirty dishes. The bodycopy is wedged in between the plates and crockery The bodycopy presents many of the topics modern day students–“having a hangover” or “Eating beans”–in a ironic way, mixing 3D with photographic techniques.


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