Pentawards 2008

April 18, 2009

Lately I have become really interested in package designs. While I was searching for creative package designs on the net, I came across a website:

About The Dieline

“Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.”

I clicked on Pentawards> Pentawards2008 and I chose the Diamond Level (which would be the highest above Bronze, Silver, Gold and Platinum). I enjoyed the package designs of Tesco tortilla chips, Schwarzkopf Professional Osis and Guzman Y Gomez(spices, oils and sauces).

Tesco tortilla chips
“The agency created “the Bandito”, a comical character who changes outfit and accessories according to the type of chips, bringing a touch of humour to a product which is, after all, fairly mundane. He is dressed in a Hawaiian shirt with sunglasses and a portable phone for the Cool Bandito version, has a water bottle extinguisher and red cheeks for the Chilli Bandito version, etc. Moreover, the strong colour codes increase the display impact.”




Schwarzkopf Professional Osis
“These hairdressing gels are packaged in containers surrounded by cardboard printed with different textures which exemplify the different results obtained: matt, strong, rough, light, gloss… This packaging is simple, elegant and precise, reflecting perfectly the professional level of the products.”



Guzman Y Gomez


Bookmark and Share

Subscribe to The Wonderland by Email


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: