December 10, 2009
May 29, 2012
October 9, 2011
September 8, 2011
August 29, 2011
For my graduation project, I chose to challenge myself by designing the corporate identity of an imaginary brand. Building the concept; defining the target audience; shaping the soul, the character and the appeal of the brand accordingly.
I was influenced by the various products which are sold in vending-machines in Japan. These machines are positioned in critical locations to aid the customers in their time of need. I was thrilled by the notions of self-service and user-friendliness; for they enabled us to eliminate the middle-man (the salesmen) and cross out any external factors (such as; the location and the design of the shop, the music playing withing the shop etc.) to smooth out any problems one might face at the purchase points.
I decided that the corporate identity of this brand should mimic fast-food culture in textile, provide an alternative to the existing system and communicate efficiency and practicality. The ultimate purposes of this shoe brand are; to make the customer feel comfortable wearing it to a club, easily hop on-off public transportation, change into them while driving the car, slip one on and go shopping, secure their feet with comfort on long distance traveling and provide an alternative to the shoe that you left the house with in the morning.
After building the concept and defining the target audience, I focused upon other aspects of my project. The vending machine was going to contain 6 different shoe sizes (for both men & women) with 7 different colors for each shoe size. The shoes had to be folded in half in order to fit into the package and into the rows of the vending machine. Therefore the shoes had to be designed in a way that enables it to be folded in half. With this in mind, I decided to name my brand Pabucuyarım; for ‘yarım’ means ‘half’ in Turkish and the name itself is mentioned playfully in a Turkish riddle for children.
Below, you can view the step-by-step evolution of the design process.
You can view the finalized version on Behance.
June 14, 2011
Photos of Kristen McMenamy, taken by Juergen Teller.
June 14, 2011
Hi, I haven’t been around lately. I’ve been to Milan with Erasmus and when I returned few months ago, I began working on my graduation project. Now that’s over and it’s finally summer, let’s add new interesting stuff. Beginning with these fabulous ice creams.
view more here: http://www.stoyn.com/
October 15, 2010
hey, so i’ve been busy for a while, dealing with the fuss erasmus program has caused. i’m in milan and will be in milan for the next 5 months. i will attend NABA Nuova Accademia di Belle Arti Milano in which courses are taught in italian. so, since the courses will begin on the 2nd of november i have lots of time to practice my italian. practice makes perfect. right? also i’m experimenting with my cameras in the meanwhile. hope you enjoy.
September 4, 2010
September 2, 2010
So this is where I’ve been for a week. I attended the 25th Yahşibey Design Workshop as one of the selected graphic designers. Yay! It was totally awesome.
We were given a brief to examine the invisible layers of Yahşibey village. You can see what we have produced here. Be sure to check out my hybrid solutions project😉
Here are some photos that I’ve taken there with a disposable camera which was loaded a film that has expired on 2006. Don’t get us wrong though, these are just brief moments we spent by the pool. The rest was all blood, sweat and tears believe me!🙂 It was so worth it.
August 13, 2010
Some photos that I’ve taken with my DIY Pinhole Camera, I really enjoy this dreamy soft focus effect. Visit my flickr to view more.