January 2, 2010
December 24, 2009
“While the change of Lucky Strike Silver happened back in April, I only noticed it this week on shelf. What caught my eye? The simple but visually arresting vignette passing through the blue, which just goes to show that design nuance can have great impact. The picture above was from the re-branding’s introduction, making clever use of the cellophane overlay. In retrospect, while one admires the brand’s original belief that the icon should always be red, and the name could manage the varianting, the new design loses non of the brand’s power, but is a darn site clearer.
In pure design terms the pack architecture is a classic, and colour change was key to its iconic status. Legend has it that designer Raymond Lowey told the client he could double the pack’s impact and save them money. He achieved this by the simple measure of taking away the green ink (which was also seen as a patriotic gesture saving materials for WW2). Little things can make a big difference, which takes me back to the observation about the vignette.”
December 15, 2009
Pantone Unveils Color of the Year for 2010: PANTONE 15-5519 Turquoise
Turquoise Transports Us to an Exciting, Tropical Paradise While Offering a Sense of Protection and Healing in Stressful Times
CARLSTADT, N.J., Dec. 8, 2009 –Pantone LLC, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 15-5519 Turquoise, an inviting, luminous hue, as the color of the year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.
“In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”
Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, Turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors. With both warm and cool undertones, Turquoise pairs nicely with any other color in the spectrum. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.
In fashion, Turquoise makes a statement that can look elegant and dressy in fine silk and gemstones, or casual and fun in cotton and athletic apparel. Because of its versatility, Turquoise is a great accent color in jewelry, purses, shoes, hair accessories and even nail polish for women, and ties, shirts and sportswear for men.
For brides wanting a flattering choice for attendant apparel and accessories on their big day, Turquoise is now one of the nearly 200 PANTONE WEDDING Colors available from Dessy, a leading manufacturer of bridesmaid, social occasion and flower girl dresses, as well as destination wedding gowns under the labels Dessy Collection, After Six, Alfred Sung, Lela Rose Bridesmaid and Sandals Destination Wedding Dresses. PANTONE WEDDING exclusively from Dessy provides a collection of color tools to make it easy for brides to achieve perfectly color-coordinated weddings – from inspiration to “I do.”
Additionally, Turquoise is one of 3,000 colors available in Pantone’s line of superior-quality, eco-friendly paint. PANTONE Paints combine the accuracy of PANTONE Colors with the beauty of high-performance Dutch paints. Perfect for a powder room or bedroom, Turquoise is an evocative, spa-like hue that adds an undertone of warmth and excitement to any cool space. In the kitchen, Turquoise adds a unique flare to tabletop and appliances.
December 1, 2009
November 27, 2009
July 24, 2009
About Pablo Alfieri
Pablo Alfieri is a graphic designer and illustrator born in Buenos Aires, Argentina. In 2002, he started the career of graphic design in University of Buenos Aires when discovered his passion for design, illustration and typography.
In january of 2008 he created “Playful”, a showcase of his personal works, a free space where he plays and has fun with colors, typography and geometric shapes, the bases of his creative work.
Visit his site for some more “playful”ness.