Explore
January 3, 2010
Curiosity and our drive to explore uncharted territory is the cornerstone of the human spirit. We must conquer elephant buttholes simply because they are there.
Product Page ($20)
Urban Green Brand Identity Design
January 3, 2010
from Pentagram
Project Team: Michael Bierut, partner-in-charge and art director; Jennifer Kinon, designer.
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Kristina Collantes
January 3, 2010
Benchmarks Award Winner 2009
January 3, 2010
very playful brand identity. has put a smile on my face.
The Benchmarks Awards are designed to set a standard in the recognition of excellence in brand communications. All Benchmarks entrants are asked to demonstrate how their branding programmes or campaigns work across a variety of different communication platforms. While a single example of brilliance cannot win a Benchmark, a strong strategic concept, which can be shown to work effectively in a variety of areas, will be a lively contender within its category.
The 2009 Awards brought some interesting results, not least this category winner by The Partners.
Eagle Clean is a small London cleaning company which needed an identity that would engage prospective clients such as offices, restaurants, bars and clubs in a particularly uninspiring sector.
The Partners used Eagle Clean’s rubber gloves to develop a playful graphic device on signage and uniforms. The logo comes to life online as the gloves clean the screen, making it spotless to the viewer.
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